LIAT Can Now Let Advertisers Brand an Entire Plane

LIAT the Caribbean airline has just introduced cabin advertising aboard its aircraft.

Working with Global Onboard Partners, a specialist US aviation advertising media company based in Atlanta, LIAT is now able to offer clients advertising space on its seat backs, through the application of temporary adhesive graphics. 

In fact, Global Onboard Partners is able to apply advertising graphics throughout an entire aircraft cabin including tray tables, overhead bins, sidewall areas, and cabin bulkheads; LIAT expects to expand its initial offering accordingly (campaigns that Global has previously run for some of its 20 other airline clients are illustrated with this post).

Dominica recently opened the batting for LIAT with a seat back campaign promoting the island’s tourism industry.

This partnership by LIAT gives Caribbean marketers a new channel to get their messages to a truly captive audience for the duration of each flight—a total of one million passengers a year, according to the airline. For LIAT, of course, this will be a welcome and potentially significant new revenue stream.

Like Dominica, we expect to see other Caribbean national tourism agencies “brand the plane” to promote their destinations, festivals and events (the Bahamas has already worked with Global to do exactly this on Spirit Airlines). It can also be a major new advertising channel for regional players such as mobile phone providers, banks, insurers and hotel chains, and possibly also be used to advance pan-Caribbean educational or social initiatives such as HIV/AIDS awareness.