See Mail

How many new Yahoo! e-mail messages have been sent around the world since you began reading this sentence? About 390,000, if you’re looking at this post on a typical workday morning.

And Yahoo! says that it blocks about five spam e-mails for every one valid message that it delivers.

Mail Visualization is a cool tool that gives you a peek into the mind-bogglingly massive data management operation that is Yahoo! Mail. You can learn how much e-mail is delivered through the network (65,000 messages every second, 5.6 billion per day, on average); how many new mail accounts are being opened (275,000 every day); and how Yahoo! Mail continuously analyses user actions in order to hone its ability to spot and intercept spam.

You get to view not just static information but also live data from the world’s e-mail stream. A nice feature is the ability to see the top 10 words used in e-mail subject lines over the preceding five minutes in any region of the world.

What were people is this part of the globe writing about at the very moment that we composed this blog post? Halloween, rose, wallpaper, treats and jobs (or maybe Jobs). And the subject of most of those hundreds of thousands of blocked spam messages? That's right: luxury, watches, replica, ejaculate and Viagra...

Even though its numbers are staggering, Yahoo! is only the world’s no. 2 e-mail service (after Hotmail). It’s been suggested that, as younger people increasingly choose to communicate using text messaging, tweets and BBM, we will begin to see a global decline in the use of e-mail. For right now, though, there seems to be more than plenty enough to go around. 

Check it out: visualize.yahoo.com

When You Wish Upon a Star

There’s been some diplomatic tension in the Caribbean in the last few weeks—not only among the political establishment but with some of our brand ambassadors, as well.

[Miss~Lisa/flickr]

In Jamaica, telecommunications company LIME just pulled the plug on a hot new reality show, on its new mobile TV channel Peppa, that featured dancehall star Vybz Kartel. Kartel was last week charged with murder following the discovery of a dead body at his house. He has had a history of run-ins with the law; a few days after the murder charge, he was once again before the courts charged with marijuana possession.

Rihanna has also had a troubling couple of weeks of bad publicity (is there really such a thing in the entertainment world?) of a different stripe. First, there was the unfortunate choice of what to wear to church in Brazil. Then a case of over-exposure in Northern Ireland. Most recently, in her interview appearing in the latest British Vogue, Rihanna professed her affinity for the “c-word” and declared that her fellow Barbadians use the sexual expletive in conversation as they would breathe air. This past June, Rihanna signed an exclusive multi-year contract with the government to promote Barbados tourism; she was previously proclaimed a cultural ambassador-at-large for the country.

[via JamaicaObserver.com]

The potential headaches involved in managing one’s brand ambassador may be a relatively new challenge for Caribbean companies but is not a novel one for the marketing profession. This past March, for instance, the American insurance company Aflac decided to part ways with comedian Gilbert Gottfried—the voice of the Aflac duck mascot in its famous TV commercials—after he posted online jokes about the Japanese tsunami. And, of course, Tiger Woods became the instant-classic case study of how personal failings led to the unwinding of his lucrative endorsement contracts with GM, Accenture, Gillette, Tag Heuer and AT&T.



Businesses have sought out the patronage and endorsement of the rich and famous for centuries, going back at least to the origins of the royal warrant. Today, brands recruit celebrity spokespersons and ambassadors— most often from the worlds of music, screen and sport— for the prestige, media attention, fan base and increased sales that they can bring. It’s important that the stars align: that the anointed one’s own personal brand be compatible with the values and aspirations of the business brand. The objective is, ultimately, that the minds, hearts and wallets of many new customers will be drawn into a profitable orbit by the gravitational pull of the new star; while, hopefully, the appeal of both brands is enhanced by the relationship.

In return for the financial reward, the brand ambassador is expected to represent, to endorse and promote the brand—to use or wear its product, star in its commercials or media, appear at its corporate events, tweet about it, or by any other means that the company’s marketing team can dream up and get written into a contract.

A brand, however, does not dictate how an ambassador lives their life and cannot be responsible for everything that they say or do. It therefore has to be prepared to take protective action if its representative unwisely begins to “do foolishness”. The brand will want to avoid contagion by association; protect its reputation with customers and the marketplace; and evaluate the value it is receiving for its endorsement investment. If necessary, contractual escape clauses will have to be invoked. It is most likely that Gilbert Gottfried was swiftly let go by Aflac not so much because his tsunami jokes were in questionable taste but because a huge chunk of the company’s business is generated in Japan; you do not make light of your own customers’ misfortune.

As marketers, we hitch our wagons to a shooting star and hope for a great ride. But stars do sometimes fall from the sky. And very occasionally, they blow up and self-destruct completely. A supernova is extremely bright and attracts a lot of attention but you don’t want to be standing next to one when it happens (cue footage from the Tiger Woods Story).

LIME made the right decision—and the only decision that it could—to place its relationship with Vybz Kartel on pause until his significant legal troubles have been closed out. In the case of Rihanna, perhaps someone in the Barbados Tourism Authority needs to temporarily recall the ambassador, have a quiet word and remind her that the objective of the relationship is actually to enhance Barbados’ appeal and thus to avoid saying things that will embarrass or damage the brand.

In announcing her endorsement contract in June, Rihanna was quoted as saying: “Barbados is a place like no other and one of the reasons for this is the spirit and national pride of our people.” It’s hard to reconcile fostering national pride with declaring to the world that Barbados is a place whose people love to accost each other in the most obscene way. (Whether or not there is any truth in what was said is not the issue here. The brand ambassador’s role is to portray her product in its best light, not its worst.)

In political diplomacy, a country’s representative is given the formal title of Ambassador Extraordinary. That sums up the expectation in brand diplomacy, as well: counting that the celebrity’s exceptional ability to command the spotlight and influence the taste of the consuming public will help the product to shine so much brighter.

[Rolex.com]

And by the nature of their position—their own visibility, the privilege of being associated with their sponsor, the financial investment involved—the ambassador is justly held to an extra-ordinary standard of performance. The brand ambassador is a role model--for their brand, even if for nothing else. And the job begins the moment they sign the endorsement contract and take the first cheque.

And happily, it seems that, even when brand stars fade or fall, redemption is still possible. Rolex has just embraced Tiger Woods as its newest brand ambassador, paying tribute to his “exceptional stature” in the sport of golf and expressing commitment to him for the long haul. Tiger’s star is ascendant once again. He has only to watch out for the flying hot-dogs as he gains altitude.

RIP Steve Jobs

Speak and Slide

Here’s a new web resource we recently discovered that can help anyone who has to speak and make presentations on the job, or off.

Speak and Slide is a blog with a mission: “to help you become a better public speaker and presenter”. Here you’ll find all kinds of good, practical information that can help make you shine during your next presentation or speaking engagement.

There are tips and tricks for mastering PowerPoint; advice on how to design and arrange your PowerPoint slides for maximum effect; and pointers on where to find images and photos for your presentations, or how best to setup a room for a talk. You also get insights that will help you not just talk, but really communicate your message to your audience.

André Bello, the blogger, is a dynamic sales professional, storyteller and speaker and he keeps the writing crisp, illuminating and practical, drawing from his own wide experience.

It’s looking good so far and we will definitely be keeping tabs on this one. Take a look: www.speakandslide.com

Catching Fish in the Desert

Israel is described as being “one of the world's foremost idea factories”, has attracted many of the top global technology companies and is said to have among the highest number of start-up businesses of any country anywhere.

What is its secret? I’ve just been re-reading the book, Start-up Nation: The Story of Israel’s Economic Miracle, by Dan Senor and Saul Singer. In it, the authors reveal and dissect the drivers behind Israel’s success in creating and sustaining national innovation and entrepreneurship.

For us here in the Caribbean, growing our economies, creating sustainable new businesses and stimulating a culture of innovation are now among our governments’ top development concerns. This book provides insights into what has helped Israel to see incredible success in this arena, particularly during the last 20 years. 

The geopolitical contexts are vastly different, of course, but our two regions do share some things in common: Israel was [is] a small society with very little in the way of natural resources and began with few obvious saleable products other than tourism.

Start-up Nation explores what has enabled the Israelis to embrace entrepreneurship and helped to propel their country to become a USD $195 billion economy:

• Information and communication technologies (ICT) widely dispersed and leveraged to bridge distance and connect the country to new markets.

• The critically important role that national miliary service plays in developing initiative, cross-disciplinary creativity, leadership skills and a positive attitude to risk among young Israelis.

• The crucial need for visionary political leadership and the power of BHAG’s (big, hairy audacious goals).

• A mindset that turns crisis into opportunity can create an entire new industry out of a need. “If life hands you lemons, make lemonade”, the old saw goes. In the Negev desert, if life hands you only brackish, salty water, you begin farming shrimp, lobster and tilapia for export. (Israel is today a world leader in agriculture, water conservation and solar energy.)

• Infrastructure that supports a venture capital financing network, that helps connect those at home with ideas to those abroad with money, while reducing investor risk.

• An immigration policy that attracts talent, knowledge and skills back to the country, particularly from among its Diaspora.

• The focused, deliberate building-up of industrial and academic clusters to create sustainable centres of excellence.

Anyone interested in learning what entrepreneurship and innovation need to grow will find this a worthwhile read. It’s accessible and well-paced; we learn what has worked in Israel and what hasn’t, and there are numerous stories of real-life entrepreneurs and business ventures. (The book was released in 2009 but the authors even presciently foreshadowed the social changes seen earlier this year during the Arab Spring.)

Check it out.

Under Wraps in the Congo

There are almost one million adults living with HIV-AIDS in the Democratic Republic of Congo. 

Yet why do the vast majority of Congolese refuse to use the free or cheap condoms that are widely available? Maybe the answer lies in how it’s all packaged.

In this four-minute talk at this year’s TEDGlobal, health specialist
Amy Lockwood illuminates the marketing dynamics of Selling Condoms in the Congo.