3 October 2011

Under Wraps in the Congo

There are almost one million adults living with HIV-AIDS in the Democratic Republic of Congo. 

Yet why do the vast majority of Congolese refuse to use the free or cheap condoms that are widely available? Maybe the answer lies in how it’s all packaged.

In this four-minute talk at this year’s TEDGlobal, health specialist
Amy Lockwood illuminates the marketing dynamics of Selling Condoms in the Congo.



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